Jumat, 11 Mei 2012

Discover Photography: The Art of the Image By William Charles Johnston


Since the time of Stone Age Man, when images of the animals and men hunting were first used to decorate the walls of cave, we have been fascinated by the captured image. Although it was not until the invention of photography that truly made this fascination into an art form that everyone could enjoy regardless of artistic ability. People all over the world take pictures of themselves, relatives and friends, pets and landscapes whether or not there is a particular circumstance or reason for doing so. But how much do we actually know when it comes to photography? Below are some of the different kinds of photography that will help us learn more about the different ways of taking photographs.
Amateur Photography has grown in recent years with the advent of cheep digital cameras and this digital photography that has become easily accessible to the amateur due to the low cost of both equipment and reproduction of the images, that we will have a brief look at in this article.
Black and White or Monochrome Photography
The first are to consider is black and white or monochrome photography. This is not simply presenting an image in black and white. Black and white photography explores the contour and character, tone and texture, the aesthetic art and beauty of the subject. The two components of black and white photography that give depth and feeling to the image are the shadows and highlights, if we learn to use them then we can create great images.
Colour sometimes obscures the texture and form of subjects, it draws our attention the way flowers attract insects and birds, and ripe fruit catches your eye on a tree. Sometimes that's what we want, but black and white can emphasise the texture of the subject.
The variety of ways that different colours convert to different greys means that you can have quite fine control over just what parts of your picture will be light and dark, in addition to lighting levels. The absence of light can be as important as the highlights. Good deep shadows can give a depth and solidity to an image. It allows us to separate out the effects of colour and luminosity, put another way black and white photography allows us to use colour more effectively.
Action Photography
Action Photography may be where the photographer takes pictures of sporting event, or of children playing, anything intact where there is movement. Either set the shutter speed to freeze the action or try a slower shutter speed to blur the movement. This blur effect can create the sense of drama and movement. If the subject is moving across the frame try to track the subject, this is called panning, the effect once perfected is the subject is sharp but the background has the movement blur giving the impression of speed.
Shooting Action Shots of Athletes, people and animals in motion, and other moving objects create wonderful photo opportunities. However, capturing fast action on a digital camera can be challenging.
Certain settings on many digital cameras allow photographers to photograph action in a point-and-shoot mode specifically designed for moving subjects. Other times it is up to the photographer to manipulate the digital camera to achieve the best possible photos.
Digital cameras with less shutter lag capture better action shots. Regardless of your camera's specifications, you can further minimize shutter lag by pre-focusing before you snap the picture. To do this, hold down the shutter button halfway and then once the camera has focused; press it down all the way to take the shot.
Fast shutter speed allows photographers to capture great shots of moving subjects. If your digital camera supports a slower shutter speed, it is still possible for you to shoot some wonderful action shots. It may take some practice, but try panning the camera, keeping the lens on the subject's action.
Shoot in continuous mode if it is available to you. You might feel like the paparazzi when you first get started, but you will love how this quick mode doesn't let you miss a shot! Digital cameras that support continuous shooting work nicely for action shots because they are able to write all the photos to memory at the same time instead of one by one.
Anticipate the action and position yourself accordingly. If you are shooting sports, camp out by the goal line or find a good location where you can get clear shots of the athletes.
Invest in a good lens. Many action shots will benefit most from a digital camera with a 200mm lens, though you can interchange lenses for different effects. Zoom lenses work wonders for sports action shots.
Aerial Photography
Aerial Photography is best if you want to photograph a landscape or cityscape. Sadly we can't all afford to have our own helicopter, but great effects can be achieved from the top of tall buildings, bridges or mountains. So although true aerial photography may be out of reach, we can still have the illusion of aerial photography.
Travel Photography
Travel Photography is not just about your holiday snaps. It is about capturing something of the feel, the emotion, the essence of a place. It is about telling the story of the people and the landscape; it captures the mood and the setting. But you don't need expensive foreign holidays; travel photography can be your record of the next town or city or even neighbourhood. As a is an exciting local city for me to explore, but with the added advantage that it is not far to travel to.
When photographing people in their local context there are a number of techniques that I try to use but keep in mind the principle of treating people with respect.
I've already talked about making shots contextual but one great way to do this is to think about what's in the background behind the people you're photographing. Ideally you want something that's not too distracting but that adds to the context of the place you're shooting in. Another technique for shooting shots of people that ignores the 'contextual' rule is to find a brightly lit position with a dark background. This can really help the face you're shooting to pop out and capture the viewer's attention.
Some of the best shots I've taken of people while traveling have been where I've tightly frames people's faces. This means either getting in close to the person or having and using a good zoom lens.
Go for natural (un-posed shots) - While sometimes the posed shots can work quite well they can also lack a certain authenticity. Photograph your subject doing something from their normal daily life, at work, the marketplace, home, or just crossing the street etc.
Most of the shots I've taken of people over the years while traveling have been of single subjects alone in the shot. This is partly just my style but is something I've become quite aware of in the last few months. Adding a second person into an image takes a photo into a different place. No longer is the shot just about a person and their environment but it somehow becomes relational. The viewer of the photo begins to wonder about the relationship and a new layer is added to your image.
Quite often it's the shots of people dressed in national costume that tend to attract photographers when traveling. While these shots can be very effective I wonder if they are always really representative of a culture. Quite often these people have dressed up especially for a show or tourist attraction and the majority of people in that country look quite different. Mix up the types, gender and ages of the people you take photos of and you can end up with a very effective collage of faces of a country.
It goes against the nature of most travel photography which is usually very fast and spontaneous, but if you can spend time with people, if you have the opportunity to sit with a person for a longer period of time and photograph them in a more extended manner this enables you to tell the story of the individual and can lead to some wonderful sequences of shots using different photographic techniques, lenses and situations, while the person becomes more relaxed around the camera.
Keep your camera to the eye for taking those spontaneous shots between the more posed ones. It's amazing what images that you can find when the person isn't 'ready' for you to shoot. These shots often include people interacting with others or expressing true emotion. I find setting my camera to continuous shooting mode often leads to some wonderful candid shots. If conditions permit don't replace your lens cap until you pack your camera away.
When it comes to choosing lens, I find that a focal length between 24mm and 135mm is a good range to work with. Going for wide angle lenses can also produce interesting shots but you will often find that they do distort your subject's face a little. Choosing a longer focal length can be useful for putting your subjects a little more at ease.
Underwater Photography
Underwater Photography has become more accessible with the advent of cheep underwater cameras. Whether you intend to take photograph in a pool, lake, river, or the sea underwater photography can be one of the most exciting and rewarding things to do.
The difficulties you encounter when in shooting underwater can be summed up in one word, "limitation." Communication and travel below the surface are limited. Natural light and visibility are limited. How you tackle these limitations depends on your skill underwater and your photographic equipment.
However the most important advice you can receive has little to do with photography, and everything to do with your safety. A watery environment can be a dangerous one, even if it is a swimming pool. No photograph is worth your life. Depending on the type of underwater photography you wish to practise, you must first acquire the appropriate specialised knowledge and training, and obtain certification from a qualified instructor. This applies to every aspect of underwater activity, from basic swimming skills to advanced sub aqua diving techniques.
This list is by no means exhaustive; they are just some of the various types of photography you can discover. There are so many other forms of photography from infrared to medical, street, landscape, portrait, macro and Panoramic photography. Photographic work can be divided into dozens of categories, many with lots of sub-categories. But for now, just go and have fun with your camera and discover the joy of photographing you chosen subject!
William Johnston is a professional photographer providing wedding photography and portrait photography throughout Bristol, Wedding Photographer Bath and Somerset, the South West, Birmingham and the West Midlands, Leicester and Leicestershire, London and the Home Counties
My photography is relaxed, fun and fresh. Many of our couples choose us because they feel at ease with us and they love that our photography captures the smiles and emotions on the day.


Article Source: http://EzineArticles.com/6578155

Secrets In Choosing The Right Style Of Wedding Photography On Your Wedding Day By Nap Beltran


What is Wedding Photography?
For most couples, this may sound an odd question to ask, most would answer that wedding photography is the kind of photography done during weddings. That is partly correct. But that over simplifies the meaning of wedding photography. The art of wedding photography has change tremendously in the past twenty years. Today it may even have a different meaning for each couple.
In the past, wedding photographers are technicians behind a black box almost mystical that very few would even try to operate it. Back then, wedding couples are hiring wedding photographers to produce wedding pictures of their big day. It is to simply record the event. And the one they chose might be doing six weddings a day.
In 2010, almost all wedding guests have their own digital camera that could produce well-exposed pictures at very minimal cost. What it means is that the professional wedding photographers must have something more to offer to their wedding couples. At the same time, the digital revolution also allowed wedding photographers the new technologies to offer something different. This is one of the reasons why wedding photography has improved compared to what it was years ago. It also attracted people who would never venture into wedding photography if not for the new technology of digital photography. Wedding photographers who at their prime offer beautiful and stunning photos that record the wedding in an artistic and narrative, sometimes evocative and most of the time in a flattering manner.
But it also means that being a wedding photographer today; one has to be able to offer something not seen before. True to the complexities of wedding photography today, it would not be true anymore that all wedding photographers are the same and that all wedding couples desire the same kind of photography.
Here is a Guide to Photographic Methods
The good thing about the Internet is it makes it easy to research the work of a big number of wedding photographers. Check some photographers' website and you will be amazed by the different photographic styles.
Reportage photography is also known as documentary or photojournalism photography; it is best described to have an approach which simply covers and document the event without directing the wedding couple or its guests. Instead it tries to capture the event as it happens in the most natural and creative way possible.
Traditional wedding photography is use to describe the old fashioned way of lining up the wedding couple, their guests and family for traditional photos.
Contemporary wedding photography can be described as glossy which can be trendier than traditional wedding photography.
My humble advice is to look beyond the labels of wedding photography. It can be more confusing than being helpful in deciding which kind of wedding photography suites you as a wedding couple. Another reason is that the style often times is a combination of several photography styles anyway. Third, it implies that wedding photographers offer just one style of photography during their wedding coverage.
In reality, weddings offer a chance for wedding photographers to show different photography styles. Wedding photographers sometimes just can't ask the couple to move to a spot where there is a better light during the wedding ceremony. Also, it is quite often that couples expect to have formal photographs which show them at their best. Even the most modern weddings will require having traditional and formal family shots.
Many photographers excel in one style of wedding photography and emphasize their skill and it may even be part of their marketing strategy. Some would describe their kind of wedding photography as a mix of classical and modern. It may be a mix of reportage and contemporary. It is quite necessary to have a time with the wedding couple wherein they will be directed to be at their best. It will give them the kind of photographs that can be described as fine art. The limited time of weddings make it important for wedding photographer to be a good director.
Choosing Your Photographer
For couples, the best way would be to decide which wedding photographer is right for you is to decide together what kind of wedding pictures you expect You may want something traditional which means you like a professional account of the wedding day without having too much interruptions.
You may be a photography enthusiast as well, and desire to have a creative set of wedding pictures. You may be looking at high end and contemporary photography style.
Once you both as a couple decide on what type of wedding photographs you desire, you can start examining different galleries of photography for quality. Be warned that galleries represent the best work of photographers, so it is quite important to see a sample of a whole wedding to be sure of consistency.
Awards of excellence can help you decide which photographer could be best suited for your wedding. A membership to well know professional body is also something to consider.
It is of utmost importance that you as a wedding couple can communicate with the photographer and have the rapport to be able to share your wedding photography goals. As much as photography style is an important factor, you and your wedding guests would expect to have a high level of professionalism, organization and experience on your wedding day. Finally you need to consider the wedding packages being offered by the photographer.
Budgeting For Photography
There is no such thing as an appropriate budget for weddings. What can be more helpful is the percentage in terms of value to the total wedding cost.
Professional wedding photography will be what will define the memories of your wedding day. You are going to entrust a photographer to use his skills to document your wedding as if it was taken through your eyes. Discuss with your wedding planner what you think is the best budget for your wedding photography. A good wedding planner would be able to help you with the right budget and if you need to allocate more to get the kind of photography you desire.
The price of a good wedding photographer sometimes comes as a surprise to wedding couples. But quality wedding photography comes at a price. The better skilled a photographer is the higher the fees he can command. One should note that it is not a one day event for wedding photographers but it takes days to plan, shoot the wedding, and spend time on post processing the images and designing the wedding album Ultimately you as a couple must have to make the final decision on how important having a high quality of wedding photographer and if it the price is worth paying for.
Explore more of Nap Beltran powerful Internet Marketing Tips on Photography. Be sure to visit his blog for more tips on how to help your business succeed online. Visit Fotopalooza.me/photography for specific "how-to's", along with more all-free lessons, advice and, photographer's forum, contributor's gallery and much more. It's a MUST-VISIT for photo enthusiasts!
Nap Beltran is an Online Media and PR Consultant who has traveled the world and loves photography. He has attended photo courses [http://www.photoworldmanila.com] and seminars in Manila. He is an award-winning wedding photographer in Manila who provides wedding photography services.


Article Source: http://EzineArticles.com/5130918

What Kind of Photography Do You Want? By Sara Ramsey


Persons capture images for a lot of motives, assorting from over-romantic incentives to extremely convenient anxieties. Capturing images may possibly be an artistic structure, a family unit pastime otherwise a past obligation. Likewise, staring at images keeps us in contact with the past times, continues us educated of happenings moreover permits us to value creativity.
Photography is an impressive ability outline that comprises more than simply portrayal, scenery or glamour taking pictures. Mutually specialized and unprofessional photographers might support precise varieties of photography more than others. Although an expert photographer may possibly toil in photojournalism, an unskilled might be mainly fascinated in large-photography.
Capturing images can be as effortless as positioning the photographic camera, clicking and desiring impressive turns out. A lot of inhabitants capture images in this way Nonetheless, this technique might be incompatible: at times it works and occasionally it doesn't.
So, which kind of photography do you want? Here is a comprehensive list of the kinds of photography:
Representation Photography-Documental photographs inform tales with pictures. The major dissimilarity among photojournalism and representation photography is that representation photography is destined to provide as a past representation of a political or sociable period whereas photojournalism represents a specific prospect or occurrence.
Photojournalism-Even though unskilled might terminated into this branch of knowledge lacking of proper preparation, photojournalism is frequently restricted to proficient. One cause photojournalism is frequently accomplished by experts is that sober photojournalists have to be sure that their shots uphold the reliability of the unique view.
Photojournalism entails the photographer to capture simply the essentials: no modification or exaggeration of the image is allowed. Photojournalism images are frequently influential pictures that prosecute the observer with the information subject matter. Cognizing how to obtain specified shots to interpret the unique sensation is frequently discovered simply throughout the years of performance and understanding.
Macro Photography-Macro-photography distinguished the subject field of photography in which images are captured at close up scope. When limited to lens men with improved and luxurious apparatus, macro-photography is currently uncomplicated for unskilled to put into practice through digital cameras by means of macro environment. Macro-photography subject matters might comprise arthropods, plants life, as well as the surface of a woven jersey otherwise some content where close-up taking photos exposes appealing informations.
Action Photography-Though experts who capture moving shots might concentrate in a diversity of various subject matters, games photography is one of the quickest and most arousing styles of taking photos. Just like several action shot, an excellent games lens man has to be acquainted with his or her subject matter fine adequate to expect when to capture images. Very similar regulation goes for photographers captivating moving shots of fauna organisms in natural world or of an airplane departure.
Micro Photography-Microphotography makes use of dedicated cameras and magnifiers to captivate pictures of enormously tiny objects. The majority of utilization of microphotography is better suitable for the systematic human kind. For instance, microphotography is exercised in subject areas as varied as natural philosophy, environmental science and medical science.
Marketing Photography-It's because photography performs a very important role in marketing, a lot of expert photographers dedicate their professions to marketing photography. The require for sole and noticeable marketing reproduction means the photographer might toil with numerous forms of taking pictures, as well as macro-photography and beauty photography.
Beauty Photography-Beauty photography, sometimes misidentified with pornography, might be horny and titillating except it is not pornographic. Alternatively of centering on nakedness or violent postures, glamour photography seeks out to seize its subject matter in reminiscent postures that give emphasis to curvatures and shades. As the name entails, the objective of beauty photography is to interpret the role model in a sensational brightness. Therefore, lots of glamour shots bear teasing, unexplained and good-humored natures.
Aerial Photography-An airborne photographer concentrates in capturing images from the air. Photographs might be utilized for reviewing or constructing, to seize birds or climate on movie or for armed forces intentions. Aerial lens men have make use of airplanes, particularly lights, parachutes, hot-air balloons and remote controlled airliner to capture images from the atmosphere.
Imaginative Photography-Imaginative photography can hold a broad selection of subject matters. Whereas a natural world photographer might make use of undersea taking photographs to generate an art show based on marine life, a representation photographer's amusement might attribute black and white imaginative portrayal. Overall cases, the shoots should have artistic significance to be regard as artistic creation.
Marriage Photography-Marriage photography is a combination of various styles of taking photographs. Even though the nuptials photograph album is a documentary of the marriage day, marriage photographs can be improved and modified to generate a mixture of special effects. For instance, a lens man might take care of several of the photographs with reddish brown harmonizing to provide them an extra traditional, enduring look.
Underwater Photography-Subsurface photography is frequently in employment by scuba divers. On the other hand, the price of scuba diving, attached with frequently luxurious and awkward undersea picture making apparatus, creates this one of the fewer frequent styles of taking pictures. Likewise, if an unskilled has the apparatus and the scuba knowledge, captivating shots below the surface can be difficult, as scuba safety glasses are overstated and deform the photographer's visualization.
Travel Photography-Travel photography might extent numerous types of photography, as well as advertising, documentary or dialect photography that portrays a mainly local or chronological taste. A travel lens man can capture the sense of a site with mutually sceneries and portrayal.
To help you even further you may want to take a look here at Digital Panoramic Camera to learn about the new point and shoot digital camera from Sony that will have you taking amazing digital pictures in no time. In fact, this is the same camera that Taylor Swift uses on her TV commercial. Just Click Here Now.


Article Source: http://EzineArticles.com/4279592

Photography - Did You Know? By Leo D. Pierson


Photography is painting with light! It's been said that photography is the one art where you don't need to go to school, nothing separates the pro from the amateur other skill a keen eye or the right moment. Give a camera to a child and they've cracked it, give the same child a keyboard and they'll get back to you in due time.
Most photographs are created using a camera , which uses a lens to focus the scene's visible wavelengths of light into a reproduction of what the human eye would see. The process of creating photographs is called photography .
The great thing about photography is its outward focus (puns and semi-puns are so hard to avoid) on the world around us, not the art itself. Moving from hobby photography to professional photography is a big jump. It's a jump not just because your ability to pay your mortgage and feed your family will now depend entirely on your talent with a camera and your skills at marketing those talents.
For me photography is about "collecting" experiences and allowing myself to be more than a fly on the wall in my subjects' lives. I don't think photography is dead, I think photography is an extremely young art form. I also look at the history of photography and see that many of its milestones have been based on the technology of the time.
Photography is going through an exciting transition period as many film photographers are beginning to explore the new capabilities made possible with digital cameras. Traditional aspects such as the fundamental techniques and lens equipment have remained the same, however others are markedly different. Photography is acquired when weather conditions, sun angle, and, when applicable, water levels are optimal to ensure that photographs will be suitable for a variety of purposes using standard photogrammetric techniques.
Natural light in photography is crucial if you want to take great portraits. Many assume this means the time of day in which she can shoot her portraits is limited. Photography is used to preserve memories of favorite times, to capture special moments, to tell stories, to send messages, and as a source of entertainment. Photography is an art of particularity, but this doesn't mean that photography must be from "outside in. If photography has too much natural accident, it will hardly carry visual dynamic. But if it has too much photographer intervention and manipulation of the subject, it will paralyze the expression of the subject's essence.
Once you've gotten your head around this and started shooting a few pictures, you might find that photography is quite fun and interesting. At first glance it would seem that unless you are a full-time adventure athlete, adventure photography is something that you will have little opportunity to apply yourself to? However, nothing could be further from the truth. When learning how to shoot action photos, there are many ways you can begin practicing and honing your skills when you are far from the mountains or wild rivers.
Some are able to select a wonderful location to shoot along with having the "artistic eye" to use the natural backdrop to obtain the best photographs possible. Pinhole photography is great fun and it can be the most serious kind of photography. There is the freedom from vying for the latest and the greatest the industry has to offer, and the freedom from the delusion that technically ever more perfect equipment is required for great photography.
Remote photography is used to learn more about things like bears' use of naturally-occurring bear rubs and how they respond to baited hair traps. Information from this work will be used to improve sampling methods and understand bear behavior. Photography is all about selection, first through the viewfinder and second when you look at the results. As long as there's selection involved, there's room for art - if the artist can pull it off. Good photography is all about seeing.
Input relating 'classical' portraiture to photography is not so easy to find. Though we may not want to take this kind of photograph, it still seems that we could learn a lot from the kind of discussion given here. Photography is also increasingly asserting itself on the auction block as an important investment. And its prices in the galleries and at the major fairs reflect its serious status. Photography is finally escaping any dependence on what is in front of a lens, but it comes at the price of its special claim on a viewer's attention as "evidence" rooted in reality. As gallery material, photographs are now essentially no different from paintings concocted entirely from an artist's imagination, except that they lack painting's manual touch and surface variation.
Underwater photography is becoming an exciting field of unexplored areas. Other photographers specialize in areas such as portrait, commercial and industrial, scientific, news, or fine arts photography. Photography is a customer service business. Whether you need family portraits, pet portraits, events coverage or complete wedding packages.
The most compelling part of digital photography is the idea of showing pictures to people wherever they are, as long as they are in front of a computer connected to the Web.
The overwhelming majority of older photographs are catalogued under the term "albumen prints" - the most common type of 19 th-century photographic print. Additional headings are assigned describing the typical cardboard mounts to which these images are attached - stereographs, cabinet card photographs, and cartes-de-viste.
Finally, If you plan on working with older photos, establish handling procedures and adhere to them whenever photographs are being used. View photographs in a clean, uncluttered area, and handle them with clean hands. Most 1860s-90s paper photographs are albumen. Even non-collectors associate horse-and-buggy and Old West images with the soft, sentimental tones that were produced by the albumen process. If only photographs are stored in a given area, 30-40% RH is best. If photographs are stored with paper, parchment, or leather materials, it may be necessary to maintain 40-50% RH to avoid placing unwanted stress on non-photographic materials.
Leo Pierson lives in Kentucky with his wife, five children and six cats. He helps people use simple technologies to save fuel. See this technology and get free information from his site at: [http://www.NoMoreFuelCosts.info]


Article Source: http://EzineArticles.com/1484775

How To Start A Photography Business - Knowing When You're Really Ready And Knowing Other Differences By Kalem Aquil


Here's a question: How do you know when you're ready to start a photography business? Answer: When you 'know' that you 'know' (the doublespeak is for emphasis) the difference between your artistic photography skills and your understanding of business. Knowing the difference makes the difference between success and failure when you start any type of business, for that matter.
Tip #1
Think about it, the art of taking pictures is getting easier and easier - especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.
But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy - simple). Successful photographers aren't necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also don't confuse the quality of their photography with the need to plan, market and operate their photography business.
Don't be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you don't consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the 'starving artist' club! There's a reason why they're 'starving!'
Once you do start a picture-taking business, every day that you're in business there's opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.
Compliment vs Reality - Tip #2
Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and 'raves' how good it looks and how 'valuable' it 'should' be! Somewhere in their raving they proclaim, "you should sell that, you'll probably make a lot of money!" Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a "diamond" that you can sell and that will change your 'status' in life. Here's a test: the next time you receive such a 'compliment,' do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same 'expert' that just raved about your valuable artwork will pass on the 'opportunity' to grab up your 'valuable' artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.
Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.
Research Builds Confidence - Tip #3
Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what you're buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 - $300 a day overnight - for obvious reasons. Also, there are no "secrets that the pros don't want you to know!" There is information that you do not know now. But, isn't information that is unknowable or impossible to find out - they're just unknown to you at this time. Do your research. Besides, if they're for sale, how "secret" can they be? Do your research
In the business of photography, it is more profitable to specialize. Specialization (also referred to as your "photography niche") is how your customers will find you. Another development of technology is how customers - those who can afford and are willing to spend money for photography - find the photography that they buy. They look for something specific (in photographer speak that means "photography niche"). Go online and do a search on "photography niche" and take advantage of the information available. Remember, read before you buy; there are no "secrets that the pros don't want you to know;" and great photography does not sell itself. In the world of business, nothing does.
For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for "photography marketing" or "marketing for photographers" or "amateur photography tips" or "how to sell photos online" or "how to start a photography business" etc. etc. Read before you buy.
Know And Start Where You Are And Be 'Sincere' - Tip #4
Start where you are with the equipment that you have. If you don't have a photography studio don't take on photography jobs that require a studio. Don't be all things to all people - remember, specialize (research "photography niche" - you'll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job - that's a red flag that you're not ready, yet. In successful photography, the profit is in the "photography niche" and your understanding of that simple difference.
Doing your research will prepare you for one of the biggest challenges most photographers have - pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldn't! Do your research. Search "photography pricing," for example. The information is available and most of it is free. Remember, read before you buy.
In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you don't know - and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.
Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.
Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded - "sincerity, be sincere - even if you have to fake it!"
Kalem Aquil is a 'semi-burnt-out' photographer that dispenses free, unsolicited (yet, very good and accurate) tips and advice to budding photographers that want to take their photography business to the next level. He dispenses such advice to budding photographers such as "where to start," "what to charge," "how to know if you're really, really ready," etc. etc. etc. He dispenses his free and unsolicited advice here. Subscribe to his free ezine, the "Best Amateur Photography Tips Digest," and receive a Bonus Special Report - "How To Build Your Own Successful Photography Website." Click here to subscribe.


Article Source: http://EzineArticles.com/890375

10 Tips To Tell You How To Start A Photography Business By Finding Your Photography Niche By Kalem Aquil


Sooner or later, most photography enthusiast give some thought to "how to start a photography business." Unfortunately, there are a 'few' challenges that "doom" us to failure. One of the biggest challenges that we bring is our failure to make the distinctions between our love of photography (re: our enjoyment and passion for photography) and the business of photography (understanding buying and spending habits of people that are photography customers).
For example, many of us think that because our photography work is "so good," that we shouldn't have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography "sells itself." Big mistake! Great photography does not sell itself. In the business world, nothing sells itself - nothing! Knowing this is critical to start a photography business.
Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers don't care what type of equipment we use. They don't care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.
Think about it, the mechanics that repair our cars don't tell us what tools that they use. The chefs in the restaurants that we patronize don't tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their 'niche.' In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers.
Another mistake that we budding photography business owners repeat is failing to "specialize" (know our photography niche) in what we do. As photography enthusiasts, we enjoy shooting any and everything. As photographers, that's just fine. However, when we start a photography business, we, mistakenly, try to be 'all things to all people' - we take every photography job offered us.
One of the obvious problems with this approach is our failure to recognize how it drastically cheapens the value of what we do as skilled photographers, in the eyes of the customers. Mistakenly, we want our customers (current and potential) to know that we can photograph anything - after all, we're very versatile photographers! What the customers actually see is that we're not "versatile photographers," we're justsomeone with a camera that's available to take pictures when they call us. Serious photography customers (re: those that can afford to spend regularly) want to do business with specialists - photographers that know their photography niche.
Successful wedding photographers are clear on this, as an example of my point. Their 'primary' customer (usually the bride) has dreamed about her wedding day for most of her life. She isn't looking for a vesatile photographer. She wants a "wedding photographer" that can make her 'look' as good, happy and beautiful as she has been in all of her lifelong dreams of 'her day' - her wedding day. There's a special skill to this type of photography service. In fact, this niche has more to do with well developed 'people skills,' in my opinion. Successful wedding photographers that are clear on these nuances are more successful in business.
Do your research.
  • Inventory Your Photo Collection - Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.
  • Research The Photography Markets - Do internet searches using the words "photography niche." Also, use the type of niche that you think your photos fit. For example, "event photography niche," "wedding photography niche," etc. Also, a good source to help identify some of the photo markets is "The Photographer's Market." This is a book that is published annually and claims to provide photo buying contacts and information. Online searches are the most useful, in my opinion. Books by author and photographer, Dan Heller are good places to get a better understanding of the vast world of photography, without all the 'artsy-hype,' in my opinion. He also has a very informative website - DanHeller.com
  • Identify 'Real' Markets - Find out what type of photography (of your specialties) your customers currently are purchasing. What type of photography is selling? At some point, you'll have to 'balance' the realities of the different niches. There can be some factors that aren't consistent across all photography niches. For example, some niches require longer "workflow" (workflow is the post production process of taking photos) periods and tasks than others. Higher quality portraits normally require photo editing - which is time-consuming. Event photography requires the processing, packaging and delivering (presenting) of photos. True story: I went through my large photo collections and found that I had a very large number of outstandingly beautiful flowers. I can't begin to tell you my disappointment when I found out that there is 'virtually' no market of photos of flowers - it seems that everybody has them already, everybody! Lesson learned - identify 'real' markets.
Ten Tips To Assist You To Identify Your Niche
  1. Identify specialties that fit your style:
  2. Determine if you have the necessary equipment for the niche
  3. Do you have identifiable and specific skills in this niche area - can you articulate them?
  4. Who is your target audience
  5. What type of photography do they purchase the most
  6. Where are they taking their photography business currently - your competition
  7. What will be different about your services
  8. Does where you live support your preferable niche
  9. Is your niche 'stock photography' or 'assignment photography' - do you know the difference
  10. What is the future potential and tendencies of your niche
Fortunately, the internet makes this information just a few clicks away. The information isn't difficult to find and learn. Knowing your niche increases your confidence tremendously. Truly know your niche - and your photography business will follow!
Kalem Aquil is a 'semi-burnt-out' photographer that dispenses free, unsolicited (yet, very good and accurate) tips and advice to budding photographers that want to take their photography business to the next level. He dispenses such advice to budding photographers such as "where to start," "what to charge," "how to know if you're really, really ready," etc. etc. etc. He dispenses his free and unsolicited advice here. Subscribe to his free ezine, the "Best Amateur Photography Tips Digest," and receive a Bonus Special Report - "How To Build Your Own Successful Photography Website." Click here to subscribe.


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Starting a Photography Business Will Be Easier With These 30 Free Tips By Roy Barker


When you're a keen photographer and you have the desire to spend your working life doing something you enjoy such as photography, it would be a shame if you didn't pursue it further wouldn't it? You really don't have to join an institution or pay thousands of dollars to get started either. You simply need the passion to learn and persist. Most great photographers who rely on their trade to survive don't even know they have these traits because they love what they do and they simply can't stop.
It's true that there is wealth to be made in photography and I'm not going to down play that or make a pitch to the opposite because in every case, it's been up to the individual. Meaning - it depends on what mode of photography they choose, how much time they put into the business, do they have a commercial bent, are they more artistic than usual etc. All these points come into play when success in a photography business or studio is questioned.
I don't want to create any false hopes by that last paragraph because success will require some hard work, tolerance and patience. These next thirty tips should help you along the way. There is more detail available on this subject matter at the link at the bottom of this page.
Where can I obtain information on building a photography business?
1. Always do some extensive research before starting out a career with your own photography business so that you understand the pros and cons involved. Some ideas include subscribing to a good magazine related to the photographic industry such as Professional Photographer, Camera Arts and Photo District News. Besides that, the internet is the biggest source of information and can provide you with a plethora of career opportunities or even more information on starting a photography business.
At which level do you want to start your photography business?
2. This is the trickiest question that a person interested in starting a business encounters. It is very important to decide what kind of photography business you want so that the relevant requirements and (sometimes) finance can be muscled up.
When is the best time to start a fully-fledged photography business?
3. After deciding on what you need and any extra necessary equipment that is needed to set up the basic infrastructure, you will need to consider carefully your main tool - the camera, be it digital or film. You must also consider carefully a reliable, high-quality PC and good relevant software to manipulate your photographs with special effects. If the business is being undertaken on a massive scale then maybe a developing lab needs to be planned and established.
o What kind of venues will yield real income to your business?
4. A newly established business in photography requires an assured location or a beat (working locally), as in journalism. For instance, wedding photography, sports related photography or developmental photography. Once established, business can also be diversified into many more fields.
o Building a photography portfolio
5. It is always important to compile a good portfolio as far as photography is concerned. A portfolio must contain a collection of pertinent photographic work that you believe to be impressive. Make sure that photographs are unusual in character and are from diverse fields. Your portfolio must be able to impress the client in the very first meeting.
6. Don't keep all the photographs that you have in your possession. Only keep your best work in the folder so that you don't embarrass yourself or find yourself having to explain photographs that aren't relevant.
7. Showcase spontaneous photos that you believe are of good quality. You'd be surprised how many people respond favorably to peoples expressions when they are good shots.
Basic apparatus required
8. A canvas background of at minimum 7-9 foot and the background colors should be either navy or white as minimum requirements to start with; a well-branded studio lights system such as that of Norman & Speedtron; certified picture manipulation software such as Photoshop, Corel Paint Shop, etc.
Is there a need for establishing a makeup studio as part of your photo studio?
9. Makeup and photography often go hand in hand. Wherever makeup is involved it is often referred to as trick photography because makeup is capable of completely transforming an individual's personality, and sometimes relevance to a product in the case of advertising photography.
What kind of photo-editing software available in the market?
10. Photo-editing software through which special effects and complete changes to a photo are possible and can also often save the need for a re shoot.
11. Some of the photo-editing software that are popular includes Photoshop CS; Photoshop Light room, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.
Is storage and treatment of photographs crucial in building photography business?
12. Never adopt laxity while handling or archiving photographs. You will regret it later. Storage and access efficiency will either improve or frustrate your working environment. Often older photos become more valuable with time.
How can be photographs be preserved easily apart from the conventional method?
13. Today's cameras are highly versatile and will allow downloads and transfers from highly surprising devices including your mobile but pictures can also be stored on a CD's, USB's and DVD's too.
o Choosing a Camera
14. Stick to w ell known brand. The level of mega pixel offered and quality of the zooming facility must be looked into carefully. I have my favorites but there are many equally as good as mine.
15. Most of the cameras are compatible with computers and printers and moreover, because we now use memory sticks, we are truly free to operate unencumbered.
o What kind of a website does a person need to have?
16. Your collection of photographs must be properly classified under different categories. Visual appearance of your website will do wonders for your business so take consider setting up one with semi automation where the maintenance and hard work is done for you like photostockplus.
17. Remember to constantly upgrade and maintain your website so that each time people come across your website, they will find fine something new and interesting.
o Copyright of your photographs
18. Copyright is the right protects the person who owns or who took the photographs. A wise exercise if you are looking to use some stock houses for commercial purposes.
o Why is a business card helpful?
19. In every business, visiting cards are helpful. It is extremely useful in for people to contact you after your first meeting. It must contain all your contact details. If you're a photographer, a clever impressive graphic or a picture of yourself with your equipment is best. Your contact number or email must be easy to read. I have seen cards that have large names and pictures and the phone numbers are so small they are difficult to read. Ridiculous! Make your phone number the largest thing on the card - that's what most people will use it for.
o Which things must be kept in mind while you plan to build a wedding photography business?
20. Wedding Photography is almost another art unto itself. There are many things to remember for a truly successful wedding shoot. I have prepared another article to deal with this in more detail and it's all about --Wedding Photography. --
o Advantage of assignment photography
21. Assignment photography is that branch of photography where a person is engaged or consigned to capture shots of something impressive and extraordinary, such as in the case of advertising or portrait photography; this can provide you a stable income after you've learned the ropes.
o Advantage of stock photography
22. Stock photography is that branch of photography where there is an accumulated stock of photographs which can be sold to interested buyers, designers, adverting agencies etc. This can be a slow haul but if your pictures are well thought out, it can be the source of an ongoing income. --My favorite is istockphotos--.
o Other places where you can sell your photographic collection?
23. Art shows are the perfect platform from where your creativity and work will be really appreciated because at such places you will find some niche customers that have a sharp eye for real talent. Such places have been known to bring instant fame.
24. Winter Park Art Show at Orlando, Oklahoma City Festival of the Arts, Old Town Art Show; Chicago, Boston Mills Art Show; Peninsula, Ohio, Similar art shows are held in different parts of the world and they are easy to find on the net. Simply do a Google search for "photography art show" and the name of the country you are in after adding the plus sign like this; "photography art show"+ Sweden
o Prices to be charged from the clients
25. In the initial stages of your business, don't try to charge exorbitant amounts otherwise it will give the wrong impression and you will perhaps lose a valuable long term customer. Tread slowly. Ring other photographers and research. Five phone calls should do it.
Marketing your photography business
26. You must try to market your work at relevant places. Photographs can also be published over the internet. Publication over the internet will increase customer enquiry. Don't forget to search for suitable local markets and get the snaps printed in a local journal or newspaper and always display your contact number prominently - always!
27. Establishing and popularizing a business is a tough call but if you adopt a proper marketing strategy. Today, Advertising is one of the most popular mediums of promoting. Ads can be placed on websites, online telephone directories, newspapers and magazines, etc. Research the right mediums before you rush in. Sometimes good deals get in the way of recognizing the right advertising vehicle.
28. You can develop a website of your own to effectively promote your photography business but one thing that must be kept in mind is never forget to include a testimonial section and gauge the response of the people visiting the website. Let them make comments.
o Career prospects in photo journalism
29. Individuals interested in setting up a photography business can begin their career by becoming a photo journalist. Appealing and unusual photographs can be supplied to newspapers, magazines, websites and the photography business is booming to such an extent that even international media organizations will offer you good money in return for rare and high-quality photographs.
30. Mainstream photographers are engaged in TV, parcels and copy services, newspapers, magazines and sketch photography. There are many more jobs also related to photography than there ever was previously and because of the diversity and flexibility of digital photography, more respect has been attached to this profession. Some of the avenues in photography apart from business are Journalism, Graphic arts, Advertising, DTP jobs, Publications and Motion Picture creation.
Go and make yourself a hot beverage and a have a long think about where you're going to start, that is, if you haven't already started.
This article has been supplied courtesy of Roy Barker. Roy has supplied further detail on the above subject matter at starting a photography business and is dedicated to coaching you on how to start your own photography business. You can also gain photography insights, help (mostly free) or even a Digital Photography Tip or two. For brief reviews on services or equipment see http://www.profitable-photography.com/resources.php


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